UTM Builder
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UTM Builder for TikTok

TikTok drives a lot of curiosity traffic that never shows up as a clean source unless links are tagged. Whether the click comes from your bio, a paid video or a creator's link, a UTM keeps it attributable.

Use the pre-filled builder below for each placement.

Main UTM Builder

Generate clean campaign URLs in real-time, then save to history.

Your generated UTM link will appear here instantly.

QR Code Generator

QR code will appear here

TikTok UTM values

  • Profile link: utm_source=tiktok, utm_medium=social, utm_content=bio
  • Paid video ads: utm_source=tiktok, utm_medium=paid_social, utm_content=video_name
  • Creator promotions: utm_medium=influencer, utm_content=creator_handle
  • Live shopping or events: utm_campaign=live_event_name

Example

https://example.com/new-drop?utm_source=tiktok&utm_medium=paid_social&utm_campaign=autumn_drop&utm_content=video_01

Label creative variants

TikTok campaigns often run many short videos. Put a short code in utm_content for each video so you can see which hook sends visitors who actually stay.

Check the final URL

Paste the tagged link into the UTM checker before launching an ad to make sure no parameter was truncated or renamed.

Frequently Asked Questions

Can I add a UTM link in my TikTok bio?
Yes, if your account is eligible for a website link. Paste the full tagged URL.
What utm_source is correct for TikTok?
Use tiktok in lowercase for organic and paid traffic, and separate them with utm_medium.
How do I verify a TikTok link before launch?
Open the tagged link on your phone before launching and confirm the parameters are still in the URL that loads.
Can I tag many TikTok videos at once?
Yes. Use the bulk UTM builder with one row per video and download the result as CSV.

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