UTM Builder
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UTM Builder for LinkedIn

B2B funnels often start on LinkedIn, but the clicks are easy to lose: native app browsers, shortened links and reshared posts all blur the source. Tagged links keep each post and ad attributable.

Use the pre-filled builder to create links for company posts, employee advocacy, newsletters and sponsored campaigns.

Main UTM Builder

Generate clean campaign URLs in real-time, then save to history.

Your generated UTM link will appear here instantly.

QR Code Generator

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Recommended LinkedIn UTM values

  • Company page posts: utm_source=linkedin, utm_medium=social
  • Sponsored content and message ads: utm_source=linkedin, utm_medium=paid_social (or cpc)
  • Employee-shared links: utm_content=employee_advocacy
  • LinkedIn newsletters: utm_medium=newsletter

Example

https://example.com/whitepaper?utm_source=linkedin&utm_medium=paid_social&utm_campaign=q4_b2b_leads&utm_content=document_ad

Naming B2B campaigns

B2B campaigns tend to run for months, so include the audience or offer in the campaign name rather than a single date: cfo_whitepaper, saas_webinar_series.

Tracking the full journey

UTM parameters record the first click. Pair them with a conversion event such as a form submit or demo request so you can see which LinkedIn campaigns produce leads, not only sessions.

Frequently Asked Questions

Does LinkedIn support UTM parameters?
Yes. Add them to the destination URL of your posts and ads. LinkedIn preserves the query string when someone clicks through.
What medium should I use for LinkedIn ads?
paid_social or cpc are the most common choices. Use the same value across every paid platform you run.
Can I use one link for several LinkedIn posts?
You can, but use utm_content to label each post so you can see which one worked.
Where do I see LinkedIn UTM data in Google Analytics?
Open the traffic acquisition report and use the session source / medium or session campaign dimension.

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