UTM Builder
Donate 🎉

UTM Builder for Google Ads

Google Ads can tag clicks automatically with a gclid parameter, but many teams also add UTM parameters so every platform uses the same naming in one report. This builder is pre-filled with google as source and cpc as medium.

Read the notes below before mixing auto-tagging and manual tags.

Main UTM Builder

Generate clean campaign URLs in real-time, then save to history.

Your generated UTM link will appear here instantly.

QR Code Generator

QR code will appear here

Auto-tagging and UTM parameters

Auto-tagging adds a gclid so Google Analytics can import cost and click data from Google Ads. If you also add UTMs, check your Google Analytics 4 setting for manual tagging overrides, because it decides which values appear in reports.

If you are unsure, keep auto-tagging on and use UTMs for the dimensions that matter to you, such as consistent campaign names across platforms.

Recommended values

  • utm_source=google
  • utm_medium=cpc
  • utm_campaign=campaign name matching your Google Ads campaign
  • utm_term=keyword or theme (search campaigns)
  • utm_content=ad variant, such as headline_a

Example

https://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=brand_search&utm_term=utm_builder&utm_content=headline_a

Where to put it

Add the parameters to the final URL of the ad, or to a tracking template at account, campaign or ad group level so they apply to many ads at once.

Frequently Asked Questions

Do I need UTM parameters if auto-tagging is on?
No. Auto-tagging is enough for Google Ads reporting in Google Analytics. UTMs are useful when you want identical naming across platforms or use tools that do not read gclid.
What medium should I use for Google Ads?
cpc is the standard value for paid search. Display and video campaigns often use display or video.
Can I use ValueTrack parameters in utm_term?
Yes, Google Ads supports dynamic values like {keyword} in tracking templates. Build the static part here and add the dynamic placeholder in Google Ads.
Will UTM parameters hurt my Quality Score?
No. The parameters are only read by analytics tools and do not change the landing page content.

Related tools and guides