UTM Builder
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UTM Builder for Instagram

Instagram only lets you place clickable links in a few spots: your bio, story link stickers, ads and some messages. Each one should carry its own UTM tags so you know which placement earns the click.

Use the pre-filled builder below and change the content field per placement.

Main UTM Builder

Generate clean campaign URLs in real-time, then save to history.

Your generated UTM link will appear here instantly.

QR Code Generator

QR code will appear here

UTM values by Instagram placement

  • Bio link: utm_content=bio
  • Story link sticker: utm_content=story
  • Reel caption or comment link: utm_content=reel
  • Paid placements: utm_medium=paid_social and utm_content=ad_name
  • Creator collaborations: utm_medium=influencer and utm_content=creator_name

Example

https://example.com/shop?utm_source=instagram&utm_medium=social&utm_campaign=new_collection&utm_content=story

Keep a link-in-bio page measurable

If your bio link goes through a link-in-bio tool, tag the destination links on that page, not only the page itself. Otherwise all clicks look like one source.

Reading Instagram traffic

Filter reports by source = instagram and break down by campaign and content. Compare story, bio and reel to decide where to put your next link.

Frequently Asked Questions

Can I add UTM parameters to my Instagram bio link?
Yes. Paste the full tagged URL into the website field of your profile.
Why does Instagram traffic show as direct?
Links opened from inside some apps do not pass a referrer. UTM parameters travel in the URL itself, so tagged links are attributed correctly.
Should I use social or influencer as the medium?
Use social for your own posts and influencer when creators share links on your behalf, so you can compare the two.
Can I generate a QR code for an Instagram link?
Yes. The builder creates a QR code from the finished URL that you can download as PNG or SVG.

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